Link building isn’t right for every single business.
It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it!
But it’s true.
More specifically, link building may not be the best investment for a business when it comes to digital marketing spend.
After all, our job is to grow businesses and measure that growth in sales and revenue. If we’re not sure if link building (or any activity) can do that, then we at least owe it to clients to be honest and have a conversation about it.