4 Reasons Why Now is the Time to Double Down on Your Mobile App

As companies realign after the impact of a global pandemic, marketers are being challenged to quickly adapt to a changed world, recapture their audience, and resume the myriad activities that businesses rely on in order to thrive.

With pressure from the top to cut costs and ambiguous forecasts from analysts, some marketers may be tempted to be conservative and limit their spending to ‘safe,’ short-term budget items like advertising.

Unfortunately for marketers (though perhaps fortunately for consumers), the ad tech ecosystem has also taken a hit, and uncertainty reigns.

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