As marketers, we’re always in search for new and innovative ways to get our brand message out in front of our target audience.
Snapchat has been the obsession among social media marketers for the past few years – and for good reason. It’s functionality, ease of use and easy to digest content presentation has helped the app establish a significant user base, users who now send more than 3 billion Snaps daily.
Given this growth, Snapchat’s obviously a great medium for marketing right? Well, that depends on a few different factors.
If you have the luxury of only being responsible for branding, then Snapchat might be a good addition. However, if you (like most people) have to justify your work through tangible business value, Snapchat might not be the best place to focus your time.