Social Media Marketing is the most cost effective way to reach a targeted audience, however, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook.
A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there’s a wealth of information online that can help you piece together a social media marketing strategy that drives business results.
Here are a few common reasons small businesses don’t see positive ROI from Facebook.
