Varying from the traditional marketing methods of buying paid advertisements, using email lists, and hoping for leads (that are more than likely not qualified), inbound marketing focuses on creating quality content that pulls your ideal customer toward your company and product by delivering relevant information at the perfect moment.
By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and maintain over time. You can think of inbound marketing as a strategy to connect with potential customers by providing materials and experiences they find useful.
