Internet users spend approximately two hours a day on social media. That’s enough time for brands to show them dozens of marketing messages, including paid ads. The volume of these messages is so high that Facebook is essentially one of the largest advertising networks.
But some organizations aren’t just marketing through social media. They’re using social media to create new, alternative business models. Some of these models, like the monetized Instagram page, are well known; others are unpublicized but highly profitable.