4 + 1 Most Important Content Types to Share With Your Audience With an Explainer Video

In our previous case study about explainer video length, we researched the correlation between an explainer video’s length and audience retention rate on our YouTube channel. We found that:

Explainer videos of 1 minute or less in length have an average audience retention rate of 77%
Explainer videos between 1 and 2 minutes long have a 57% audience retention rate.
Explainer videos that are between 2 and 3 minutes, and more than 3 minutes long, have 47% and 40% audience retention rate, respectively.

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