36+ Social Media Marketing Statistics You Need To Optimize Your Campaigns

Social media marketing statistics give you detailed knowledge of different platforms’ strengths and weaknesses.

Knowing what works and what doesn’t, and discovering buyer behavior as it relates to social media, are all essential to creating strong, strategic campaigns that will successfully drive results.

This knowledge is important, but it can also be a little chaotic to try to track down for each individual platform. We are here to help with that!

In this post, we’ve compiled 36+ relevant social media marketing statistics that will help you shape and optimize your campaigns for maximum success.

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