How can you make a complete stranger your customer in 2017? When someone’s driving around looking for a food joint, or sitting at home wanting to have their carpets cleaned, the one thing they do is run a search on the internet. And just like the early bird that gets the worm, the business on the top of the SERPs (Search Engine Results Page) will most likely get the new customer.
It’s safe to say that how well you rank on local searches translates directly to how many more customers your business will rake in. In fact, it is estimated that 85% of consumers use the internet to find a local business.