A new study from Internet Marketing Ninjas concludes that up to 30% of search results ranking on page 1 and 2 don’t get clicked on at all.
You may also be surprised to know just how low the click-through rate (CTR) is for search results in some of the top positions.
According to Internet Marketing Ninjas’ study:
- CTR for a #1 ranking position is just over 21%
- CTR for a #2 ranking position is just over 10%
- CTR for a #3 ranking position is around 7.5%
- CTR for positions 5-8 are in the 5% to 3% range
What that all boils down to is that around 1 out of 3 and 1 out of 4 searches end with no clicks.