50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now.
Voice search is gaining popularity for a variety of reasons: personal assistant devices are more accessible, natural language processing is more sophisticated, and typing on mobile phones is slow and error-prone.
The rise of voice search is already creating huge waves for SEO. Mobile is becoming even more important, keywords are becoming longer and more natural, and featured snippets — although already hugely beneficial — are becoming crucial for traffic and brand recognition. For these reasons, 2017 is the perfect time to start thinking about voice search and developing a targeted voice search SEO strategy.