Let’s start with the simplest way to get your name in front of your target audience: a Facebook boosted post. Make no mistake, when you boost a post, you’re actually running a Facebook ad. It’s just that Facebook presents this entry-level vehicle to their ads platform separately from their main ads interface.
Virtually every time you create a post on your Facebook page, you’ll see the blue Boost Post button, encouraging you to share your post with a wider audience. (Facebook has recently removed the boost ability from some types of posts.)
You can boost a post in about 2 minutes, so it’s an easy way to remind your local audience you’re there or to promote a special offer or event.