You’ve developed a killer email marketing campaign, spent hours on hours developing that sweet creative, just finished your third round of quality assurance, and you can’t wait for it to drop into your subscribers’ inboxes. After all that work… what if those emails never land in those inboxes? Unfortunately, that’s a very plausible scenario in today’s ISP (internet service provider) landscape.
Like it or not, email deliverability can make or break your brand’s email marketing strategy. And now that Google is in the driver’s seat, it’s critical to understand how Gmail is changing the rules of the game in email marketing.