One of the most cost effective, yet often overlooked ways to market a startup is through Instagram. Though the platform is largely image-focused and you may think your business doesn’t revolve around photos, chances are you’ll be able to find a way to intertwine the two.
If you’re like most startups and have a limited marketing budget, there’s one big reason you should consider Instagram: organic reach. Unlike Facebook where Pages now have reported engagement levels as low as 3%, Instagram still boasts strong engagement across the board, despite implementing their own algorithm. The hard part with Instagram is creating an identity that makes people connect with your company.