Co-marketing is one of a marketer’s strongest tools. By teaming up with another company or influencer, you can increase your exposure to potential customers.
How do you achieve this with Facebook Live? By identifying a key thought leader in the same or similar area as your business and featuring him or her in a Facebook Live broadcast.
In their beautiful test kitchen, Food & Wine Magazine hosted a Facebook Live video of chef Marcela Valladolid creating a dish from her new cookbook. The live broadcast allowed Food & Wine to engage with tons of potential new readers and Valladolid got publicity for her cookbook, which appeared at the beginning of the video.