Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all.
In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and business at large. Historically, such times are critical and often see Darwin’s “survival of the fittest” theory come into play.
In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.
Marketing is the lifeblood of every business, and also a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.”