Just as you felt you were getting to grips with Snapchat and Instagram, social media has introduced a whole new format. Live video is set to bring a huge change in the way brands communicate with markets in 2017. It requires a whole new set of skills, best practices, techniques and understanding. The work begins long before the broadcast is made and continues all the way through post-broadcast.
3 Tips for Winning Live Video Broadcasts
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By Gordon Lake