If you’ve never considered advertising on Pinterest–or weren’t sure how to do it effectively–now might be the time to try it.
Startups have long been able to increase their reach on the social bookmarking platform by paying for “promoted pins” that appear extra-frequently in users’ feeds. In March, Pinterest announced a new program called Propel, aimed at helping small and medium-sized businesses maximize those ads. The pitch: For a fee starting at $100 per day, companies can get personalized feedback on their ads from a Propel account representative and an analytics dashboard, as well as access to Pinterest’s internal design agency, the Pin Factory.
