One among many improvements that a product explainer video can bring is delivering more of your product value and product understanding that will better educate your employees, increase the perceived product value for your target consumer and ultimately, make for better sales performance.
Product value is what justifies the price tag you put on your product. Better product value means better justification for the price.
The problem is, most end-users don’t see what
Photo credit: Onus Technologies via Visualhunt / CC BY-ND
