More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
There are at least three reasons for that, said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. Those are the accessibility, personalization, and new revenue possibilities that adding virtual components to events allows.
The simplest reason to retain a virtual component to events even after the US reaches herd immunity: You can reach more people, and it’s easier for them to show up.