Video has been a key player in the marketing game for a few years now, so why would live-streaming make such a difference?
Because live-streaming has an immediacy that recorded video can’t match.
It is happening NOW and users can engage with the content in ways that make pre-recorded video feel like it’s dated.
So let’s take a look at three big reasons that live-streaming is going to be big in 2017 and beyond – and more importantly, how you can take advantage of the growing trend.