Marketing is not advertising. It’s not posting on social media or writing emails, and it surely isn’t spamming people’s inboxes on LinkedIn for days on end. Marketing involves many of these assets but it’s not a single act that makes marketing what it is. Marketing is a long-term strategy to win the affection and trust of your customers.
It’s important to understand that every customer that goes through your business undergoes a process or journey that leads them towards or away from your business. Whether they move towards or away from your business is dependant on each touchpoint throughout the entirety of the marketing plan.