The phrase “link in bio” is as common in post captions as hashtags are.
That precious link in your Instagram bio is like a magic portal: you can use it to drive traffic to your website and product landing pages or to help your followers find out more about your services.
Brands and celebrities, from Lululemon to Lizzo, use that little Instagram bio link to sell millions of dollars in products, raise money for important causes, and grow multi-billion-dollar industries.
