3 Case Studies on How to Grow an Email List With Online Quizzes

You have seen those stupid headlines.

They are everywhere. Buzzfeed, Viral Nova and Upworthy and on many other new age media sites, blogs and websites. The headlines lead to content which are interactive quizzes.

  • Why Are You Single?
  • What character from “It’s Always Sunny in Philadelphia” Are You?
  • What’s Your Hidden Talent?

Even though you know it is click-bait you can’t help yourself. You have to click. Why?

They tap into our curiosity gene. Often they get 1 to 2 million views and are shared at high velocity on Facebook and Twitter.

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