Influencer marketing has been super popular with brands and marketers alike the past few years. And it’s only going to keep growing in popularity this year. In fact, it’s gotten so popular that even business-to-business companies are starting to use it for their marketing campaigns. But how can small businesses, startups, and brands with limited budgets make influencer marketing work for them?
From a distance, it may seem like influencer marketing is an expensive way to market your products or services. But the truth is that it’s one of the most cost-effective marketing channels, (along with email marketing). And if you do it right, you can make it work for you, even on a shoestring budget.
Here are three of the best ways to do it: