Pinterest recently hit 150 million users – it’s gained 50 million users in just over a year. More new users joining a social network can be both good and bad, because it doesn’t just mean an increase in exposure, but also an increase in competition.
You may have actually noticed a decrease in your Pinterest engagement in recent times – you’re probably getting fewer repins, clicks, traffic and sales than before.
More new competitors is just one of the reasons. Other factors like Promoted pins and Pinterest’s smart feed algorithm are contributing to this (yes there’s a Pinterest feed algorithm too)
Photo credit: dusty_pen via VisualHunt / CC BY-NC