Google reviews can help your business for obvious reasons: They’re mighty visible in the Google Maps search results, and searchers pay attention to the reviews (and sometimes believe them). The big problem is just as obvious: Google does an awful job of policing reviews, causing all sorts of mischief and mayhem.
You’d like more and better reviews than your competitors have. But you’ll have a harder time accomplishing that if you know as little about Google reviews as they know. It helps to know some “inside baseball.”
Here are some hard truths of Google reviews. Some will be old news to you. Others will be news. Those will help you approach Google reviews with fewer blind spots.