In the face-to-face industry social media is becoming one of the most popular ways to engage attendees at trade shows, events and conferences. Done well social media can be very successful, but done wrong it can be a flop. For that reason, we’ve created a SlideShare of 24 simple tips and best practices to get exhibitors on the right track. Flip through the SlideShare for quick tips, then read below for details.
Because social media is so ingrained in our daily lives as a spur-of-the-moment tool, it’s a common mistake to think that you can use it the same way for marketing.