Despite slow adoption to start, Instagram video ads today make up more than half of all advertisements on Instagram.
Videos tend to drive more engagement on Instagram than photos, receiving on average twice as many comments as photos. And with Instagram video watch time growing, Instagram video ads give brands the time they need to connect with their audiences.
But showcasing your product or service on an Instagram video ad is easier said than done.
The video has to quickly engage the viewer’s attention, otherwise, they’ll just keep scrolling down their Instagram feed.