If you’ve been thinking about giving something away in order to gain new followers and boost organic promotion, a social media contest may seem like the perfect solution, and it can be a great way to get noticed, when done properly. The real key to success, however, is in maintaining the new followers you generate during the contest. To do that you’ll need engaging content that offers value to your readers on an ongoing basis.
Here are some key tips on how to make best use of a social media contest.