New Survey: SMBs Using Direct Mail, Facebook, and Multichannel Campaigns to Boost Sales
Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that reveals small business advertisers have embraced data-driven, multichannel marketing strategies — with direct mail and Facebook cited as the top (non-referral) channels driving return on investment. The survey, conducted in August 2021 through an online SurveyMonkey questionnaire, polled 166 small business owners…