Taradel LLC, a 12-time Inc. 5000 martech company, released a new survey that reveals small business advertisers have embraced data-driven, multichannel marketing strategies — with direct mail and Facebook cited as the top (non-referral) channels driving return on investment. The survey, conducted in August 2021 through an online SurveyMonkey questionnaire, polled 166 small business owners…
Inbound call processes are a goldmine but sadly often overlooked by business leaders who assume bad leads. Deliver better customer experiences through well-planned paid and organic search campaigns that use the right keywords. On September 22, I moderated a sponsored Search Engine Journal webinar presented by Franco Aquino, co-founder of REN Marketing, and joined by…
Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get…
PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, campaign management and optimisation to build a truly profitable PPC strategy. Let me show you…
Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users? I don’t know if it’s just me, but I didn’t know YouTube had that much content published every day. Since many businesses use YouTube as a marketing tool for their campaigns,…
While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results. To that end, Moz’s own Ola King walks you through the…
Have you ever heard of the law of attraction? It sounds ‘woo-woo’ but stay with me here. It’s a philosophy that means we can attract into our lives whatever we’re focusing on. More simply put, positive thoughts will naturally bring positivity your way. Organic marketing works similarly. The goal is to naturally attract your audience…
In spite of a healthy obsession with metrics and data, many PPC managers are inadvertently wasting their Google Ads budget. Sometimes this wastage is obvious when you take a look at the Google Ads account. But often, it doesn’t reveal itself until you audit the paid search program more broadly. Read Full Article>>>
Instagram has been rolling out new ad placements at lightning speed over the past few years. We’ve gotten Stories Ads, IGTV Ads, and Reels Ads. Now we’re gaining access to Instagram Explore Ads, too. Instagram’s Explore Ads allow advertisers to show sponsored content on the Explore page, where users go to browse images and videos…
Imagine accessing a virtual universe where you can create an entire world, bringing your physical world experiences with you. It was only thirty years ago that the internet became publicly available, and twenty years ago that many businesses realized that a website was a necessity for marketing. And let’s not even talk about how long…