As a small or medium business owner, we know that your marketing budget is precious. Understanding how to best allocate your ad spend to get the most out of your ads can be one of the most intimidating aspects of digital marketing and pay-per-click advertising. Every business owner and entrepreneur wants to create the best…
Google announced that MUM will be integrated into some searches on Google Search. Google’s search results page is undergoing changes that will introduce new ways to discover and explore topics for certain searches. This new way of searching expands on the old way of searching for answers and introduce a more intuitive way to explore…
Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform’s users to find fresh content and engage with new accounts. And now, unsurprisingly, brands can further capitalize…
Walmart recently announced their new GoLocal delivery service to help businesses of all sizes deliver their goods to customers. The Walmart GoLocal service will call upon the multinational retailer’s expertise and experience in delivering goods to their own customers. By creating this white label delivery service, Walmart hope to continue building alternative revenue streams and…
Ah, ranking factors. The ancient art of ranking in search engines is a lesson in balance and patience. Yet some people read an article like the example below that talks about the most important ranking factors and think, “Yep, I’ll follow that advice.” You’ll read some bizarre stuff — like that Easter Eggs are ranking…