Small-Business Ideas for a Post-Pandemic World

Small-Business Ideas for a Post-Pandemic World

No one can predict the future, but experts with instincts and experience can make very educated guesses on which business models are most likely to thrive in the post-COVID-19 world. GOBankingRates talked to a few professionals from a variety of backgrounds who did just that. The following is a glance at three industries and niches…

Every Brand Will Need 1 of These 4 Types of Influencers

Every Brand Will Need 1 of These 4 Types of Influencers

Recently, there has been a growing debate amongst marketers in regards to just how effective influencers are to helping grow a brand. One of the arguments I’ve heard from a C-Suite executive that doesn’t believe influencer marketing is effective is that “With enough ad spend, the advertising alone is all the influence that a brand…

Amazon Ad Types: A Complete Guide for Marketers

Amazon Ad Types: A Complete Guide for Marketers

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In this article, you’ll find a breakdown of the three most successful Amazon Ad types so you can decide which one will…

Small businesses are turning to loans that require zero human oversight

Small businesses are turning to loans that require zero human oversight

When Xiomara Rosa-Tedla needed a small loan in February 2020 to fund her e-commerce startup Unoeth, she didn’t reach out to a venture capitalist or a bank officer. She asked an algorithm. Rosa-Tedla founded Unoeth with her dad in 2015. The company sells leather handbags and other accessories handmade in Ethiopia, and Rosa-Tedla was sitting…