Most businesses these days are on Facebook in one way or another, but not every business uses the Facebook Creator Studio function. And if you’re among those businesses, you could be missing out on the opportunity to have your content reach a wider audience on Facebook and Instagram. Read on to learn more. Read Full…
Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results. The website was launched in 2016 and explains the inner workings of Google’s search engine in a way that even non-SEOs can understand it. It’s an ideal resource to send to clients who know little…
Humans have become content generating machines as access to the internet has grown. By one estimate, humans created 2.5 quintillion bytes of data every day in 2018. On YouTube alone, creators upload more than 500 hours of new content every minute. Whether through beautiful photographs, insightful podcasts or a witty Twitter thread, nearly everyone turns…
SEO best practices are woven into every aspect of a digital marketing strategy. To ensure that your ideal buyer finds your digital assets, it’s vital that you incorporate as many ranking factors as possible. When you need to incorporate a Local SEO strategy, into your best practices it’s vital to optimize your Google My Business…
When a user is on Google and searches for “athletic shoes,” companies like Nike and Skechers probably want their ads to continuously show up for those users online because they’re currently in the market for a product they sell. But how could they do that when the user isn’t searching for them and perhaps doesn’t…