More than 340,000 Small Businesses Use PPP Loan Forgiveness Tool in its First 2 Weeks

More than 340,000 Small Businesses Use PPP Loan Forgiveness Tool in its First 2 Weeks

In the first two weeks, the Small Business Administration’s (SBA) PPP loan forgiveness tool has accepted more than 340,000 submissions. And the SBA says the response has surpassed expectations. Are you one of the 340K small businesses that used the PPP loan forgiveness portal? If so, kudos for taking advantage of the simplified tool to…

Google Ad’s New Conversion Value Rules: What They Are & How to Use Them

Google Ad’s New Conversion Value Rules: What They Are & How to Use Them

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust the value of a given conversion, based upon factors that impact lead quality and value. Conversion value rules allow advertisers to tell Google Ads what factors are most important to them by applying…

New Research Shows How to Win in Local Search

New Research Shows How to Win in Local Search

New research from Silicon Valley agency Milestone Inc reveals how local and organic search generate more traffic, produce higher engagement rates and it converts at higher revenue rates per transaction than other channels. The Milestone Inc research paper analyzed 500 location based businesses, their sessions and page views in order to understand which channels produced…

10 Marketing Trends to Watch in the Second Half of 2021

10 Marketing Trends to Watch in the Second Half of 2021

As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, which is relatability. Brands in…

What Are Display Ads: A Complete Guide for Digital Marketers

What Are Display Ads: A Complete Guide for Digital Marketers

I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales, it was all to no avail. Fast-forward to now (nearly a decade later) and display targeting and ad unit capabilities…