I’m going to make an assumption, you don’t want to open your email and see that you’ve been added to an email list that has nothing to do with you or your business needs. Frankly, it’s a waste of time and it can cause you to have a negative opinion about the company or brand…
Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on a website, either to induce revenue for the host of the site or to drain the advertiser’s funds. Click fraud is widely experienced amongst the group of users who are doing PPC marketing. Many digital marketers now emphasize more on…
YouTube has over 2 billion monthly users, equal to nearly a third of all internet users. That audience is almost 10,000X greater than the highest-attended concert. What are you doing to reach that audience as a marketer? More than 55% of marketers have already started including YouTube in their marketing strategy to access that audience…
As a small business owner, it can sometimes feel like you’re constantly spinning plates, from accounting tasks to the physical daily operations of your business. It’s no wonder that when you add marketing into the mix, you have no idea where to turn. Marketing as a concept is something that, unless they’re in the field,…
Increasingly, my agency and many others are seeing the effectiveness of Google Ads waning for new clients spending less than $3,000 per month media. Just a year ago, we saw businesses with new small accounts (under $3,000/month) averaging a return of advertising spend (ROAS) of 3:1 after the first month of advertising across all verticals….