Here’s What a Comprehensive Paid Search Program Looks Like

Here’s What a Comprehensive Paid Search Program Looks Like

So you’d like to launch a paid search marketing program. Or maybe you’ve launched one already, but you’re not sure what elements you might have overlooked. After all, when people think of paid search, they tend to think of Google Search Ads. But a comprehensive paid search program will go far beyond that. Read Full…

10 Expert Instagram Ad Design Tips for More Conversions

10 Expert Instagram Ad Design Tips for More Conversions

Visuals can make or break your performance with Instagram ads. This makes Instagram ad design an essential part of the ad creation and management process. While copy, strategy, and targeting all matter for Instagram ads, the design of the visual element of the ad itself is crucial. You need strong visuals to capture attention so…

Why you should stop selling on Amazon, other platforms

Why you should stop selling on Amazon, other platforms

One of the great promises of the internet for small businesses was that it was going to eliminate the “middle man” – intermediaries between sellers and customers. Manufacturers could sell directly to end users instead of stores; retailers could stay in touch with customers frequently. All that is true – but what is also true…

How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

One of the problems that I see is a lot of B2B businesses use consumer marketing tactics. They’re enamored with sales funnels. They market to everybody and hope that the funnel will filter out only serious buyers.Many use simple advertising, try to talk to anybody to try to find those quality leads. And a lot…

Google: Customer Reviews Not A Signal For Web Search

Google: Customer Reviews Not A Signal For Web Search

Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results. This topic is discussed during the Google Search Central SEO hangout recorded on August 6, 2021. A question is submitted to Mueller that reads: “Does Google look at the amount of customers and/or reviews a…