Tips to Help Your Website Be Featured in the Google Local Pack

Tips to Help Your Website Be Featured in the Google Local Pack

On Google, the local pack will prominently list three businesses, show the business’s contact information, and include links to Google Maps or the website. Being featured in this pack is important because it is listed above other search results, meaning more people will see it. Recently, Google has been reducing the number of businesses that…

Small Business Administration to revamp PPP forgiveness in bid to end historic program

Small Business Administration to revamp PPP forgiveness in bid to end historic program

The Small Business Administration this week will begin a push to accelerate the end of the nearly $1 trillion Paycheck Protection Program by making it easier for millions of employers to have emergency payroll loans forgiven. The SBA on Wednesday plans to outline a new initiative aimed at encouraging borrowers with loans of $150,000 or…

5 Predictions For the Future of Customer Experience

5 Predictions For the Future of Customer Experience

Customer experience used to be something that big businesses talked about — and did relatively little about. Designing, automating and scaling it required an intimidating tech stack, and the businesses equipped with such tech stacks had little incentive to approach CX differently. Either they were already large and successful, or they were well-funded startups following…

Advertising vs. Content Marketing vs. Content Advertising: 3 Essentials for Driving Traffic (+ Examples)

Advertising vs. Content Marketing vs. Content Advertising: 3 Essentials for Driving Traffic (+ Examples)

Modern technology has completely changed the landscape of pretty much everything. People are used to instant gratification, of taking control of the wheel. They know what they want, when they want it, and how they want it. And thanks to multimedia streaming services, gone are the days of having to sit through commercials from businesses…