Video marketing is an effective tool that can help promote and sell any product. It’s also a great way to build customer relationships in the digital age of communication. The best part is that you don’t need much experience with video production or editing software to make videos happen — anyone can do it! What…
Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. Once you’ve determined that paid media is the proper marketing tactic to help…
Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast fans to debate the latest true crime controversy. When launched correctly, FB groups are a huge opportunity for brands and businesses to build customer loyalty, nurture relationships, and even gain insight from their followers. A thriving Facebook Group gives you…
Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them…
Picture this: Socialite Kim Kardashian and her sister Khole displaying a few nice-fitting JCPenney jeans on Facebook Live. Bet the jeans would have sold like hotcakes! In short, influencers hawking wares through live videos invariably invite more viewership, more engagement, more entertainment, and more SALES. Sigh! The fact: JCPenney, the retail giant, has closed nearly…