Household Targeting Emerges as Alternative to Individualized Behavioral Ads

Household Targeting Emerges as Alternative to Individualized Behavioral Ads

Privacy changes such as Apple’s downgrade of its mobile ID, the IDFA, and Google’s imminent elimination of third-party cookies are forcing advertisers to consider alternatives to personalized, one-to-one behavioral ads. That’s because individual user data is getting harder to collect, forcing advertisers to target customers based on media context, household data, and interests tied to…

Does Google Ads Quality Score Still Matter in 2021?

Does Google Ads Quality Score Still Matter in 2021?

Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all the…

What is Integrated Marketing and Why Does it Matter?

What is Integrated Marketing and Why Does it Matter?

Today’s marketers are facing a fragmented challenge. With the influx of so many channels, products and markets, it is getting hard to pick which platform can work best for you. And from the consumer side, they are constantly getting desensitized by the exposure of ads everywhere. So how can a company break through this noise?…

How to Create a Buyer Persona (Includes Real Examples)

How to Create a Buyer Persona (Includes Real Examples)

The buyer persona concept has become incredibly important for businesses and social media marketers in recent years. Segmenting customer databases with user personas can help businesses meet lead generation and revenue goals faster. But what is a buyer persona? If you’re new to marketing and you’re wondering why businesses spend so much on researching buyer…

Could Augmented And Virtual Reality Be The Next Big Things In The Meetings And Events Industry?

Could Augmented And Virtual Reality Be The Next Big Things In The Meetings And Events Industry?

We know virtual meetings and events are here to stay because our Fortune 1000 clients are booking for 2022 and beyond — and Zoom and Google Meet are not going anywhere. But how will this technology evolve, and what does it mean for meetings? People have adapted to the recent work-from-home paradigm shift. We’re not…