Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research can lead to much frustration and limit the ability of your optimization to improve overall profitability and sales volume. If you…
Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. In a new blog post, Google answers the following commonly asked questions about news content: Where does news appear on Google? Is my site eligible to appear in these places? How do I know if…
As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day, or your subscribers are eagerly…
I’m new in town and have never heard of your business before. I’m looking for an explanation that’s as quick and easy to read as a street sign. You have just a few seconds to convey to me what your local business offers and why customers like it. Then I’ll take a few seconds to…
There is an excellent chance that you aren’t getting the most out of your agency relationship because of what you don’t know. If you are a bad client, you are leaving money on the table. If you delay or make things difficult when your agency needs something, you leave money on the table. If you…