Why Niche Communities Are the Future of Social Media Marketing

Why Niche Communities Are the Future of Social Media Marketing

Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online. So how did this change marketing strategies? Last year, the number of people who used social media passed the 3.8 billion mark. TikTok took…

Twitter Data Reveals Consumers’ Priorities For Summer 2021

Twitter Data Reveals Consumers’ Priorities For Summer 2021

Twitter is adding a ‘Subscribe’ button to peoples’ profiles that will allow users to quickly sign up for newsletters. The signup and distribution process will be facilitated by Revue, a newsletter publishing company Twitter acquired back in January. Revue broke the news via a series of tweets, stating: “We’re currently building new ways to grow…

Google Offers 5 Content Creation Tips for Success

Google Offers 5 Content Creation Tips for Success

Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators. None of the tips have anything to do with SEO, which makes the article of more interest because online marketing success is more than just SEO. The article highlighted the actual experience…

What is Relationship Marketing? Amplify Your Marketing Messages!

What is Relationship Marketing? Amplify Your Marketing Messages!

What is Relationship Marketing? The way I look at it is it’s creating a connection between salespeople, your current and past clients, and your perfect prospects. What you’re trying to do with this type of marketing is create a conversation between two people. There are three big ideas around relationship marketing that I want to…