How to Set the Budget for Your Facebook Ad

How to Set the Budget for Your Facebook Ad

The Facebook Ads platform has lots of control options to help you reach your target audience in the most efficient ways. There are plenty of customizations around target audience, ad copy placements, conversion actions, etc., but one lever that doesn’t get much attention is budget. There are two types of budget for Facebook – daily…

10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

essential in the B2B sector. From online networking to meeting prospects and partners in person, these tips from members of the online small business community are specifically geared toward B2B brands. LinkedIn is perhaps the most powerful social media platform for recruiting and B2B communications. But before you can start reaping the benefits, you need…

5 Best Google Ads Alternatives to Diversify & Grow

5 Best Google Ads Alternatives to Diversify & Grow

As a demand generation marketer for most of my career, I get excited about the ROI that bottom-of-funnel tactics provide. Targeting the highest-of-purchase-intent keywords and audiences is bound to produce good results assuming your pre- and post-click experience is optimized. But what happens when you’ve exhausted all demand and maximized your share of voice, hitting…

How to Create a Winning Local SEO Strategy for Your Business

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers. Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you…