How Content Can Drive Traffic and Sales

How Content Can Drive Traffic and Sales

Content marketing is part of a broader digital marketing strategy which means it should be helping your site gain targeted traffic and conversions. Sadly, lots of businesses out there either neglect content strategy completely (and simply don’t create content) or, which is arguably worse, create content just for the sake of creating content: There’s no…

The small business boom
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The small business boom

One of the most unexpected pandemic winners might just turn out to be new small businesses. Why it matters: The number of entrepreneurs starting a business easily hit a record high in 2020, according to a new analysis by University of Maryland economist John Haltiwanger. That’s a surprising result, given the severity of the crisis. The big picture: It’s…