Retailers, It’s Closing Time for Open Web Advertising

Retailers, It’s Closing Time for Open Web Advertising

The digital ad industry is now living in the future we’ve been warned about for years — or one facet of that future, at least. We’re effectively living in a post-third-party-cookie world. But it’s not the end for retail marketing. What is ending is much of what we’ve known about targeting and measuring campaigns on…

Outranking Your Digital Rivals Through Effective Competitive Research

Outranking Your Digital Rivals Through Effective Competitive Research

More than 40% of professionals claim that competitive research is critical to their success and more than half say they have at least two employees dedicated to competitive research. Nowadays, you simply can’t afford to blindly dive into a competitive niche and expect to get good results. Both established businesses and aspiring startups can benefit…

How to Create a Referral Marketing Strategy (with Examples)

How to Create a Referral Marketing Strategy (with Examples)

Implementing a referral marketing strategy can scale your leads and revenue big-time! And there’s plenty of different referral systems and software out there to get you started. Let’s take a look at what works best for companies like yours, what customers expect from a referral program, as well as how to stand out from the…

Three Things Your Company Should Be Doing To Avoid A Costly Ransomware Attack

Three Things Your Company Should Be Doing To Avoid A Costly Ransomware Attack

The recent cyberattack on the nation’s largest fuel pipeline showed how effortlessly and efficiently cybercriminals can breach security firewalls at major corporations. In the case of the Colonial Pipeline attack, the result was not limited to nationwide panic, a crippling gas shortage and fears over spiking prices. Colonial is also paying a hefty price after…