How to Increase Instagram Engagement (On Organic Posts and Ads)

How to Increase Instagram Engagement (On Organic Posts and Ads)

Instagram has long been known for having an enthusiastic, highly engaged user base. Many brands have joined the platform as a result, hoping to capture some of that engagement for themselves.  Instagram engagement can be exceptionally beneficial for the following reasons: It acts as social proof. Social proof is a psychological phenomenon where people take on…

What Small Business Owners Need to Know About Credit

What Small Business Owners Need to Know About Credit

Many small business owners tap their personal credit when first starting their businesses or during downturns. However, your business can also have its own — completely separate — credit profile. Building business credit can help save you money and grow your company. But for many small business owners, personal credit can still be a major…

Why Your eCommerce Business Needs Digital Marketing Experts and Where You Can Find Them

Why Your eCommerce Business Needs Digital Marketing Experts and Where You Can Find Them

As an eCommerce leader, you may be searching for specific marketing talent, but with a sea of freelance talent to choose from – how do you find the talent that you need? Your site may have a high cart abandonment rate, but you can’t place your finger on why, or you may need someone who…

10 Featured Snippet Optimization Tips: How to Win Spot Zero

10 Featured Snippet Optimization Tips: How to Win Spot Zero

Featured snippets are prime real estate in the SERP. They sit at the top of the organic results and immediately grab the attention of searchers. They’re also increasingly common. Featured snippets are now present on 23% of all Google SERPs and get 8.6% of clicks, on average. If you’re doing SEO, you need to be…