Google’s John Mueller Answers If MUM Makes SEO Obsolete

Google’s John Mueller Answers If MUM Makes SEO Obsolete

Google’s John Mueller responded to a Reddit discussion about whether MUM will make SEO obsolete. Given that the purpose of MUM is to provide answers from multiple languages, answers not currently answered by 10 blue links, it’s not an unreasonable question to ask. MUM is an acronym for Multitask Unified Model. It’s a way of…

5 Human Resource Challenges Facing Small Businesses Today

5 Human Resource Challenges Facing Small Businesses Today

Unfortunately, there are no shortcuts when it comes to effective HR management. So, if you are an entrepreneur who plans to hire employees, do yourself a favor. Consider these five HR challenges in making sure you are compliant in all aspects of your business. Staying up to date on all current laws and regulations The…

12 Critical Elements Every Website Homepage Must Have [Infographic]

12 Critical Elements Every Website Homepage Must Have [Infographic]

Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular…

Revisiting the Traditional Ways to Discover New Clients

Revisiting the Traditional Ways to Discover New Clients

Whether you own an MNC or a Startup, it is essential to strategize and regularly find new customers to increase sales. Even established businesses require the enforcement of new techniques that can help in the growth of potential consumers. Around 39 percent of customers say they attempted a business for the foremost time through direct…

Pandemic drove small businesses online — and they’re staying

Pandemic drove small businesses online — and they’re staying

When the pandemic forced cities to shut down, millions of businesses moved their operations online — a shift that is having lasting impacts on hiring, real estate and the way we buy goods and services. Why it matters: Small businesses are the engines of the economy. While many did not survive the last 15 months,…