3 Reasons Virtual Events Are Here To Stay

3 Reasons Virtual Events Are Here To Stay

More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway. There are at least three reasons for that, said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. Those are the accessibility, personalization, and new revenue possibilities that…

Everything You Need to Know About Twitter Spaces, the Clubhouse Rival

Everything You Need to Know About Twitter Spaces, the Clubhouse Rival

Audio streaming has garnered a lot of attention recently. Chances are you’ve heard of Clubhouse, the audio streaming app used by the likes of Elon Musk and Mark Zuckerberg to do live talks (similar to live podcasts). If you’re still waiting for an invite, don’t fret. Twitter has been building its own audio product, Twitter…

How to Grow Local Business with Call Tracking & Analytics

How to Grow Local Business with Call Tracking & Analytics

Immediately upon implementing call tracking, you have a clear view into: Where calls are coming from. Who calls are coming from. On what day calls are coming in. At what time calls are coming in. What devices consumers are using. This data helps businesses understand more about their audience, measure ad campaign performance, and allocate…

As small businesses slowly recover, financial help becomes more targeted. Here’s what’s available

As small businesses slowly recover, financial help becomes more targeted. Here’s what’s available

Like many small business owners, Tobi Parks saw her business devastated by the Covid pandemic. Parks had to shut the doors of her independent arts and music venu,e xBk, in Des Moines, Iowa, in March of 2020. It didn’t reopen until more than a year later. “It was terrifying,” said the 44-year-old Parks, who had…