Before the Covid-19 pandemic bumped office workers out of the office and into their living rooms, most of them worked exclusively or almost exclusively from the office. But after a year of remote work by necessity, only 13% say they expect to go back to full-time office work. That’s according to a survey of 4,700…
Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay. Citing search data to back up some of its predictions, Google says these pivots will become permanent: Using real-time tracking insights to rapidly respond to consumers. Holding virtual events. Working…
Podcasts have been around for some time, but podcasting for business is just now starting to get the recognition they deserve as an effective content marketing tool. Too often, they’re overlooked for the more common options of blogging and social media. In doing so, businesses are missing out on a fantastic opportunity to reach a…
When most marketers talk about video, they think of YouTube, Facebook, or Instagram, but LinkedIn video offers better organic reach potential. The truth is that most people on LinkedIn aren’t doing content—period. Of the 740 million members on the platform, less than 2% are posting content on a weekly basis. And for the small percentage…
Gone are the days when social media was used just for socializing. Social media is easily accessible and unavoidable in the 21st century. Anyone can reach you with just one click. Most people spend a lot of time on social media, simply scrolling through it. Brands and companies utilize social media to connect with their…