In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences of being on video calls for hours a day. Professor Jeremy Bailenson, director of the Stanford Virtual Human Interaction Lab, identifies four reasons why video conferencing is fatiguing to human beings. Based on his findings, Bailenson suggests simple interface changes…
So much time and energy go into creating strong, well-thought-out ad campaigns. You test the visuals, the copy, the audience, the offers. But ad creation is only one part of success; you also need to prioritize Facebook landing page creation. What happens after a user clicks on your ad is just as—if not more—important than…
You know live content has begun to take full steam when brilliant ways to distribute to multi-channels . It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon. Live content is not anything new. We’ve enjoyed…
Do you find that you are dedicating a lot of time to mundane, manual tasks when it comes to social selling? Do you wish that you had some tools that could help you to spend more time focusing on the big-picture and less time wading into data entry? Social selling is a long-term strategy that…
Businesses are diligently working to recoup last year’s lost earnings following the start of the pandemic. Holiday sales in the United States beat expectations in 2020, but were primarily made online, forcing many small businesses to cut hours and trim staff to stay afloat. When business owners have to make budget cuts, the marketing budget…